Connecting Australia's Music Theatre research, pedagogy and industry.

View Program
Image Gallery
About

Event category:
All
Panels
Presentations
Research
Workshops

Dates:
All
Monday 15 July
Tuesday 16 July

Instagram / Facebook
Email

Copyright 2024 Music Theatre Futures
Connecting With Audiences:
Arts Marketing with Anthem

This 60-minute panel discussion will feature industry leaders who are changing the game in marketing and advertising for the entertainment industry.

This session will explore the art of evoking emotion in audiences and embracing the way we consume in the current landscape. From innovative campaigns to impactful storytelling, discover how leading marketers are creating authentic connections with audiences, leaving a lasting impression that goes beyond words.

Whether you're a marketing professional, creative, or simply passionate about the power of storytelling, this panel promises insights and inspiration in the way you approach engaging with your audience.

BIOGRAPHY
Anthem is a specialist advisory and marketing agency based in Melbourne. They are leaders in connecting audiences with entertainment through specialist advisory and marketing services.

Anthem is proud to partner with a roster of clients that includes global entertainment franchises, iconic arts institutions, international concert and theatre promoters, cultural festivals, government, tourism attractions, film producers and premium sports bodies.

Anthem is unmatched in the major events sector thanks to an agnostic position, worldwide network, integrated strategy methods, deeply collaborative creative approach and audience behavioural science tools and insights.

JARROD CARLAND
Partner, Creative and Innovation – Anthem

Jarrod’s skillset encompasses a vast array of international experience in Australia, London and New York, working on Broadway and US tour productions of The Producers and Hairspray, and shortly after working as Associate to Mel Brooks. 

After returning to Australia, Jarrod founded creative agency Studio Jack and has been involved in the marketing and creative design for hundreds of productions and festivals. Studio Jack was acquired by Anthem in 2023, with Jarrod joining as a Partner. 

Jarrod is also an accomplished producer, with a 28 Helpmann Award nomination for his festivals and productions, winning 15 awards including producing the Best Opera in Australia for 2015 and 2016. 


KATE MACDONALD
Partner, Marketing & Operations

Kate is a proficient people leader and seasoned problem solver, with 15 years of experience across the arts and live entertainment sectors. Having worked extensively as a producer, project manager, company manager and marketer, she's honed well-rounded capabilities in building influential campaigns to achieve market-leading outcomes. With a detail-orientated approach and a passion for people and culture, Kate leads the client services team, integrating campaign strategies and hands-on processes to seamlessly maintain and maximise all client relations.  
Program